Location to be in Michigan.
The Sales Specialist is a sales professional responsible for leasing senior living communities within a particular geographic region. They are accountable for creating and following a strategic business plan, managing their sales lead bank in YARDI, driving lead generation efforts, creating urgency with prospects to drive sales results, managing sales conversions and following a sales process through closing move ins to achieve budgeted occupancy and revenue at for assignment communities.
Required Experience for a Sales Specialist:
- Previous experience in sales with a proven track record of meeting and exceeding sales goals in the senior housing industry
- Ability to conduct quality discovery conversations and match up our services to the prospect needs in order to advance prospects to resident move ins
- Aggressive sales instinct with the ability to close while maintaining compassion for our seniors
- Ability to manage time effectively in each facet of sales and marketing (lead generation, lead advancement, lead conversion, business development)
- Must be able to build relationships quickly with team members and work collaboratively to reach community occupancy/revenue goals
- Goal oriented and results-driven
- Must possess excellent communication and presentation skills
- Nimble and agile with problem-solving skills in order to determine solutions for clients and partner with community and regional leadership teams
- Technically savvy in Microsoft programs and utilizing CRM software
- Extensive, inter-state travel
Primary Responsibilities of a Sales Specialist:
- Achieve budgeted occupancy and revenue goals for the community
- Utilizes YARDI CRM to accurately manage sales lead bank, sales conversion ratios, and move in metrics
- Identify and target new business development contacts to drive professional referrals
- Make daily calls to prospects in YARDI CRM to schedule tours and virtual tours
- Provides tours or virtual tours of senior housing communities to potential residents and referral sources
- Plan and execute marketing initiatives and resident events
- Be a trusted advisor for potential residents, their families and staff members
- Promote American House culture, mission and standards in each community assignment
- Communicate effectively and partner in cross functional collaboration throughout the organization
- Complete weekly occupancy report, marketing plans, competitive analysis and all standards in sales & marketing playbook
- Willingness to work a flexible schedule to include evenings, weekends, or “non-traditional” work hours per community assignment needs