The Sales Specialist is a sales professional responsible for leasing senior living communities within a particular geographic region. They are accountable for creating and following a strategic business plan, managing their sales lead bank in YARDI, driving lead generation efforts, creating urgency with prospects to drive sales results, managing sales conversions and following a sales process through closing move ins to achieve budgeted occupancy and revenue at for assignment communities.

Required Experience for a Sales Specialist:

• Previous experience in sales with a proven track record of meeting and exceeding sales goals in the senior housing industry
• Ability to conduct quality discovery conversations and match up our services to the prospect needs in order to advance prospects to resident move ins
• Aggressive sales instinct with the ability to close while maintaining compassion for our seniors
• Ability to manage time effectively in each facet of sales and marketing (lead generation, lead advancement, lead conversion, business development)
• Must be able to build relationships quickly with team members and work collaboratively to reach community occupancy/revenue goals
• Goal oriented and results-driven
• Must possess excellent communication and presentation skills
• Nimble and agile with problem-solving skills in order to determine solutions for clients and partner with community and regional leadership teams
• Technically savvy in Microsoft programs and utilizing CRM software
• Local travel will be required

Primary Responsibilities of a Sales Specialist:

• Achieve budgeted occupancy and revenue goals for the community
• Utilizes YARDI CRM to accurately manage sales lead bank, sales conversion ratios, and move in metrics
• Identify and target new business development contacts to drive professional referrals
• Make daily calls to prospects in YARDI CRM to schedule tours and virtual tours
• Provides tours or virtual tours of senior housing communities to potential residents and referral sources
• Plan and execute marketing initiatives and resident events
• Be a trusted advisor for potential residents, their families and staff members
• Promote American House culture, mission and standards in each community assignment
• Communicate effectively and partner in cross functional collaboration throughout the organization
• Complete weekly occupancy report, marketing plans, competitive analysis and all standards in sales & marketing playbook
• Willingness to work a flexible schedule to include evenings, weekends, or “non-traditional” work hours per community assignment needs