Digital Marketing Manager

We are seeking a Digital Marketing Manager primarily to oversee and optimize our paid search/SEM campaigns. The ideal candidate will have hands-on experience managing large-to-mid-sized paid search accounts, a strong analytical mindset, and a track record of driving performance and ROI. This role requires a strategic thinker who can execute, test, and refine campaigns to maximize conversions and revenue.

Key Responsibilities

• Develop, execute, and optimize Google Ads campaigns (Search, and Performance Max) to meet business goals.
• Conduct keyword research, ad copy testing, bid management, and budget allocation to improve campaign performance.
• Monitor and analyze campaign performance using Google Analytics, Google Ads, and other reporting tools.
• Implement A/B testing strategies for ads, landing pages, and audience targeting to improve CTR and conversion rates.
• Manage budgets effectively, ensuring cost-efficient acquisition while scaling performance.
• Collaborate with the sales and marketing teams to align paid search strategies with broader initiatives.
• Stay up-to-date with industry trends, platform updates, and best practices in paid search advertising.
• Assist in managing Hubspot and Meta Ads is preferred

Qualifications & Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 4+ years of hands-on experience managing Google Search Ads campaigns
• Proven track record of improving KPIs through data-driven optimizations.
• Using Google Ads Editor desktop application for managing multiple campaigns at scale
• Experience with bid management tools and automated bidding strategies.
• (Preferred) Experience managing Facebook/Instagram Ads campaigns.
• (Preferred) Familiarity with HubSpot or similar CRM/marketing automation platforms.
• Excellent communication and collaboration skills.

Work Environment & Benefits

• Hybrid work model (mix of in-office and remote work).
• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and development.
• Collaborative and dynamic team culture.

#INDHP

Founded in 1979, American House Senior Living Communities’ vision is to provide high-quality housing for senior at a price affordable for retirees and their families. That vision of excellence has endured for nearly 40 years and expanded to serve residents at a number of senior housing communities. Our mission is to enrich the lives of those we serve, providing an environment that fosters meaningful relationships. Our vision is to be an innovative senior housing company that created sustainable excellence and stakeholder value, with an unparalleled commitment to passionate care provided by compassionate people.