Community Relations Director

Location: (Rochester at Village)
Position Type: Full-Time

Join Our Team and Make a Difference

Are you a passionate sales and marketing professional who thrives on building relationships and helping others? We are seeking an experienced Community Relations Director to lead occupancy growth, community outreach, and marketing initiatives while serving as a trusted resource for prospective residents and their families. In this highly visible role, you will be responsible for driving sales performance, developing strategic marketing plans, cultivating referral sources, and creating exceptional first impressions that reflect the warmth and culture of our senior living community.

Position Summary

Under the direction of the Regional Sales Director and with support from the Executive Director, the Community Relations Director oversees all sales and marketing functions for the community. This position serves as an advocate for prospective residents and families by providing information, conducting community tours, coordinating move-ins, and helping create a welcoming environment that supports occupancy goals and resident satisfaction.

Key Responsibilities

Sales & Occupancy Management

• Achieve and maintain budgeted occupancy goals.
• Track, manage, and cultivate all prospects through the lead management system.
• Conduct professional tours for prospective residents and families.
• Build strong relationships that guide prospects through the decision-making process.
• Coordinate and oversee the resident move-in experience alongside community leadership.

Marketing & Business Development

• Develop and implement strategic marketing plans.
• Build and manage referral relationships within the healthcare and local business communities.
• Organize and maintain a successful networking and community outreach program.
• Monitor and manage the marketing budget effectively.
• Track and achieve monthly goals for:
  • Lead generation
  • Sales calls
  • Appointments
  • Presentations
  • Mailings
  • Move-ins and closings

Leadership & Team Collaboration

• Partner with the Executive Director and Leadership Team to support community goals.
• Conduct effective sales meetings and occupancy discussions.
• Participate in weekly occupancy and focus calls.
• Train staff on customer service excellence and community tours.
• Assist with in-service training, presentations, and community events.
• Provide regular written and verbal updates regarding sales, marketing, and occupancy performance.

Operations & Customer Experience

• Maintain model apartments and sales areas in tour-ready condition.
• Ensure sufficient departmental supplies and equipment are available.
• Support budget planning and departmental resource recommendations.
• Foster a positive, welcoming experience for residents, families, and visitors.

Qualifications

Required

• High school diploma or equivalent; Bachelor's degree preferred.
• Valid driver's license with reliable transportation.
• Previous sales and/or marketing experience in healthcare, senior living, hospitality, or a service-related industry.
• Strong proficiency with Microsoft Office Suite, including Excel.
• Excellent communication, presentation, and interpersonal skills.
• Strong organizational, planning, and time-management abilities.
• Demonstrated initiative, sound judgment, and leadership skills.
• Effective problem-solving and decision-making capabilities.
• Compassion for older adults and an understanding of the needs of caregivers and families.

Preferred

• Senior living, assisted living, memory care, or healthcare sales experience.
• Experience using CRM or lead management software.
• Proven track record of meeting or exceeding occupancy, sales, or revenue goals.

What We're Looking For

The ideal candidate is a relationship-builder, strategic thinker, and results-driven professional who is passionate about helping seniors and their families find the right community. You bring strong sales abilities, exceptional customer service skills, and the energy to build community partnerships that drive occupancy and long-term success.

Why Join Us?

✅ Competitive compensation package
✅ Comprehensive benefits package
✅ Supportive and collaborative leadership team
✅ Professional development and growth opportunities
✅ Opportunity to positively impact the lives of seniors and their families

Apply Today

If you're ready to combine your sales expertise with a meaningful mission, we'd love to hear from you. Join our team and help create an exceptional experience for residents and families while driving the continued success of our community.